Industry News and Insights

The United States has been the ultimate market for expansion for many companies due to the size of its economy and purchasing power. In particular, the Hispanic community (aka Latiné, Latinx) has grown to over 60 million consumers, who trend younger, and have a purchasing power of $3.4 trillion.  As Latin American economies continue to… View Article

Meta, Google and other brand lift study options Understanding the impact of your campaigns is crucial for achieving success. When measuring performance campaigns, the KPIs can be as simple as ROAS or CAC (Customer Acquisition Cost), but how do you measure results for an awareness campaign? Tracking website or store visits, or sales lift is… View Article

Since the emergence of Artificial Intelligence (AI) in society, it has been adapted to various fields. In the age of communication, understanding how to use AI for digital marketing is exciting and filled with opportunities. More and more companies are adopting AI tools to enable efficient workflows and generate creative content. Much of the current… View Article

Digital marketing strategies in the beauty industry The digital marketing beauty industry has undergone significant changes in recent years, and in the digital era, it has taken on a fundamental role. The concept of beauty has been transformed, and major brands have had to adapt and even spearhead this change. What are the marketing trends… View Article

Blocked and Shadowbanned Hashtags on Instagram 2023   In the world of social media, engagement rates can bring joy and frustration to many users. You may have experienced sudden drops in engagement without a clear explanation, leaving you perplexed and seeking answers. One potential reason behind these mysterious drops in engagement could be the use… View Article

Our amazing media team recently gave an agency-wide master class on digital paid media advertising. We loved it so much we decided to create this guide to Paid Media Strategy 101. Below we explore the fundamentals of paid media and how it can be effectively used to achieve your marketing goals. Paid media plays a… View Article

In today’s digital age, businesses generate vast marketing and advertising data. However, organizing and presenting this data concisely and meaningfully can be a challenge. This is where Looker Studio comes in.  Looker Studio is a powerful tool that provides data-driven digital marketers with various benefits and capabilities to enhance their marketing efforts. Let’s explore the… View Article

KPI: how to define, importance, examples, and more   KPIs, or Key Performance Indicators, hold tremendous significance in business. According to a survey by Gartner, 87% of organizations utilize KPIs to monitor and evaluate their performance. Tracking KPIs is paramount for data-driven decision-making and optimizing marketing strategies. A study by Forbes revealed that companies leveraging… View Article

  How to write prompts for ChatGPT and other AI?   How to write prompts for ChatGPT and other artificial intelligence systems requires humans to create meaningful and relevant inquiries to provide the desired outcomes. These inquiries, called prompts, are the primary factors affecting the quality of content produced by ChatGPT and other platforms Bard,… View Article

Increasingly, brands participate in the Pride movement to express support for the LGBTQ+ community, especially in June, Pride Month. However, they often fall into the trap of “Rainbow Washing”, a practice involving symbolic use of rainbow colors and support for the LGBTQ+ community only during this month, without sustained commitment throughout the year. Rainbow Washing… View Article

TikTok continues to evolve its advertising offering and provide exciting opportunities for brands. The TikTok Product Roadmap for 2023 promises a host of innovative features and tools designed to empower advertisers and enhance their campaigns.  Here are the top 8 features announced by TikTok, that will shape the advertising landscape. 1. Media Planning: Enhanced Targeting… View Article

Discover the Best Tools to Boost Your Influencer Marketing Strategy in 2023   Brands have found a way to promote their products and services through influencer marketing. By joining forces with these influencers and content creators, businesses can reach a large number of followers ensuring that they engage their target audience and boost their profits…. View Article

The casual gaming industry has experienced an unprecedented surge in popularity, captivating a diverse range of demographics, particularly in the United States. This article delves into the potential of advertising in the casual gaming space, providing comprehensive strategies for creating effective advertisements. By examining successful campaigns, understanding potential challenges, and discussing future trends, we aim… View Article

A quick guide of the most common issues we see in paid media advertising   Paid media campaigns seem like a commodity, with every vendor offering the same (indistinguishable) solution, and most brand managers having had at least one bad experience. This, plus the fact that many buyers work with an increasingly broad client portfolio,… View Article

Rex Woodbury is a graduate of Dartmouth and Stanford. He has worked in different roles including as a Goldman Sachs analyst and is currently a partner at Index Ventures.  We will be discussing 5 key takeaways from Woodbury’s recent B2B research report, “What Taylor Swift Can Teach Us About Business“. We’ll delve into the insights… View Article

Cyber ​​Monday is a critical day in the e-commerce calendar. Together with Black Friday it marks the beginning of the Christmas shopping season. According to the Adobe Analytics report, US consumers spent nearly $204 billion during the 2021 shopping season. This date is not only crucial to attract new customers, it is an opportunity to… View Article

Retail media networks are a form of digital advertising that is gaining popularity among retailers and brands. In essence, these networks allow brands to advertise their products directly to consumers while they are shopping online, leveraging the retailer’s customer data to create personalized and targeted ads. The growth of retail media networks in the last… View Article

Once seen as a “dance platform” and “only for Gen Z”, TikTok has evolved to garner the attention of large audiences from all age groups and interests. From music to learning excel, there’s a trend for you.  How brands connect with people within TikTok is changing. Below is an English version of our Forbes Argentina article… View Article

How brands and marketing agencies can make the most of the AI revolution.  In simple terms, Artificial Intelligence (AI) refers to the ability of machines and computers to perform tasks that typically require human intelligence, such as problem-solving, decision-making, and language understanding. To achieve this, AI systems are programmed to use algorithms and machine learning… View Article

The lack of effective communication between brands and agencies when presenting a project, social media or paid media plan is commonplace. Vague briefs, or even verbal briefs miss critical information that often results in the agency not fully understanding objectives and generating delays and sub-par work. A fluid and professional relationship between agencies and clients… View Article

Millennials and Gen Z are social media savvy and want authentic communication from brands. This means advertising should only be a factor in the marketing toolbox. Content creators can provide an authentic and organic take on your brand, if done correctly. As marketing experts, we have been increasingly faced by this type of challenge. Influencer… View Article

As the first truly global generation, Gen Zs are deeply connected with the people and events around the world. They see life differently from their previous generations, with a unique set of priorities and tastes, and are entering a world that is, in itself, also different from the one in which their parents lived.  They… View Article

Messi is unconcerned about algorithm changes or who is leading the Meta vs. TikTok fight. Celebrities, influencers, and content creators with a large number of followers are oblivious to these issues. But for the more than 6 million companies that invest on advertising through any of Mark Zuckerberg’s Meta sites, the news cannot go unnoticed…. View Article

According to a 5WPR study, 83% of millennials want brands to align with their values. So no wonder that brands have been more vocal about their purpose and goals for social, economic and environmental impact – but it comes with its set of challenges.   Women’s History Month, a key time for women-focused brands –and… View Article

From John Legend to Thalia. From Tom Brady to Paris Hilton. From the Coachella Valley Festival to the Superbowl. The list of artists, celebrities, brands, festivals, and events riding the NFT wave is getting longer by the day.  The artist or brand, its popularity and reputation are some of the essential assets to which these… View Article

  InPulse Digital, a strategic digital advertising agency specialized in media, entertainment, and lifestyle has worked with some of the biggest names in the industry. We define the right strategy and team for each client. Based out of Miami, with offices in Buenos Aires and Mexico, most of the award-winning agency’s clients focus on US… View Article

The streaming wars are changing the landscape and, as the race goes global, the need for innovation will be crucial.

TikTok is the app of the moment and the trend across teenagers, brands, and celebrities. We could say that Tik Tok is the new Vine, a platform where users create and share short looping videos, but it’s also generated a new multicultural phenomenon with its own language.

With these latest changes, YouTube is looking to provide artists a more accurate scenario of their songs and the real volume of views.

With these latest changes, YouTube is looking to provide artists a more accurate scenario of their songs and the real volume of views.

During 2015, digital advertising revenues reached $59.6 million, which is a 20% increase from last year’s numbers.

Instagram has launched and is testing multiple new solutions to help businesses in different industries reach their audience.

With more than 300 million monthly active users, Snapchat can be a great tool to reach & monetize younger audiences for brands and publishers alike.

Millennials love Instagram, but what are they looking for?

There are about 200 to 250 million monthly active Facebook users above the age of 18.

Instagram is much more than just a social network. If you use it wisely, it can become a very strong ally for your job and become a valuable tool.

WhatsApp is the online instant messaging application (recently acquired by Facebook) for mobile devices that has revolutionized the way we communicate with colleagues and friends.

Mark Zuckerberg did it again. Instant Articles is Facebook’s new tool for editors and media from all over the world

SEO stands for search engine optimization. The practice of SEO increases the quantity of of the traffic that you earn through the organic results in search engines.

Since November 2015, NBA Latin America has official accounts on Facebook, Twitter and Instagram providing exclusive content for the whole region, which is based on the social media strategy created by InPulse Digital.

Four digital marketing strategies to understand Millennials’ social media behavior.

The social media network that is part of the Facebook Group, now allows all users to post ads.

“Z’sCrew” is a first of its kind for the popular brand and connects the passions, interests and originality of American Girl fans

The media giant and the social media agency develop an online strategy to be consumers’ companion before, during, and after their favorite shows

Facebook announced its latest live video feature today, Live for Facebook Mentions that allows people to connect with their favorite celebrities on Facebook and interact with them instantly. At InPulse Digital we included Facebook Mentions as part of Luisana Lopilato’s social media strategy, and now Live is also a part of it. Here’s a product description… View Article

Everything You Always Wanted to Know about Social Ads, but Were Afraid to Ask

Social Media Strategy to monetize E! Online Latino based on Next-Level Social Media Objective: Generate brand interest in being a part of the network’s online content. Strategy At InPulse Digital, we have been working on the social media strategy for cable network E! Online Latino for a few years now.  The cable network is known… View Article

  6 reasons why US Hispanics are the most coveted target for automotive brands   The U.S. automotive market is going through changes in response to consumer groups and their specific needs. Among the diverse consumer groups driving these shifts, the Hispanic community in the United States stands out as a particularly influential demographic. Understanding… View Article

Strategy to monetize his Facebook fan base based on Next-Level Social Media Objective: Help sales of the singles “La Pirekua Michoacana”, and “Navidad Sin Ti” on iTunes during the week of the release, so the music service positions them higher on the ranking. Strategy To improve the brand image for Marco Antonio Solís, a traditional… View Article

The latest tool for social media strategies Facebook developed a new app to help celebrities and athletes connect with their fans. More than 800MM people follow celebrities and athletes on Facebook. According to Mark Zuckeberg’s company, 30% of its users read the news on the social network that works as a newspaper cover, where billions… View Article

The Hispanic social media agency’s own method for online success At InPulse Digital, the Miami-based digital marketing agency, we use our Next level Social media process to create successful digital strategies.  BUILD STRATEGY: A recurring comment when working with clients is we get their brand. This does not happen by chance, we start by understanding not only… View Article

After the death of traffic, the void is replaced by instant news. News is delivered faster and in larger numbers than ever before. Users don’t want to wait, or even click. How is the media industry adapting to catch their attention? Facebook Instant and Snapchat. The Death of traffic Social networks like Facebook and Twitter have reinvented the… View Article

What is the Facebookgeddon and how to overcome it A few tips to improve engagement To improve performance for our client’s social media campaigns, our Latam social media team applies our Next-Level Social Media strategy. One of its main components is to improve engagement, meaning the percentage of people who like, share, click, or recommend a post. However,… View Article

Through Social media strategy, a 35-year old character is back in the lives of girls and moms alike. The Strategy For the past year, I’ve had the luck and privilege of working in the Social Media strategy as community manager for Strawberry Shortcake in the Hispanic market. This character was with me all through my… View Article

InPulse Digital at the Billboard Latin Music Conference By Elisabeth Bohlmann, VP Client Services at InPulse Digital  As part of the events at the Billboard Latin Music Conference, I was invited to be a part of the Sessions1on1, sharing my experience in Social Media working for InPulse Digital Marketing Agency Miami . There, I had the chance… View Article

InPulse supports NPO Corazón de Vida’s During the upcoming months we will be supporting the digital and social media strategy for the NPO, Corazón de Vida. Located in Baja California, the organization works with orphans or underprivileged children, providing a home and education. For this Project, the US Hispanic Digital Agency will work on the release and… View Article

The Argentine actress/model’s influencer potential, backed by InPulse Digital US Hispanic Digital Agency work, got Instagram to verify her account. Luisana is now one of the very few personalities in her country to receive such status in the social network. Planning and creation of strategic content, constant involvement in the interaction with fans, but above all… View Article

More and more, brands are looking to become a part of people’s experiences, and soccer is one of them. 2016 marks the 100th anniversary of Copa America, and a special edition will be held in the US, with national teams from the Americas will battle to see who is the best. The US is a… View Article

Between Thursday night and Friday morning, chats, offices’ water coolers and, especially social media, shared the same trending topic: #TheDress. A simple image of a women’s dress, that ended up not being so “simple” after the Team White/Gold vs Team Black/Blue debate took over, with people changing their usual morning greeting for the question: “What… View Article

InPulse was at NATPE 2015, one of the most important events in the TV and broadcasting industry, which took place in Miami. Gathered there, were heavyweight production companies, cable channels, and online platforms, to discuss the future: the industry is no longer the same, and these are some of the changes. TV Everywhere Netflix’s success… View Article

2014 was a great year for Marco Antonio Solís in many ways. He released his new album “Gracias Por Estar Aquí” and hit singles, he played massive shows throughout Latin America, and he earned a new Latin Grammy for his song “De Mil Amores”, but above all, he keeps displaying his talent for creating songs… View Article

  The US Hispanic Digital Agency‘s Founder & CEO sat down with CNN en Español’s Camilo Egaña to talk about the trends to create successful social media strategies, the importance of working professionally with influencers as a marketing tool for brands and working with celebrities to monetize their social media channels. “The future is unified. Studies… View Article

Marco Antonio Solís is known for writing ballads that make listeners fall in love with every note. For the Holidays, “El Buki” released two new singles recorded live at the Plaza de Toros in Morelia, Michoacán. “Navidad Sin Ti” and “La Pirekua Michoacana” will be part of his upcoming CD/DVD, “Por Amor a Morelia”. Due… View Article

The award show is one of the year’s highlights for the entertainment industry. This 15th edition was celebrated in Las Vegas, where the biggest stars got together to receive the awards and showcase their talent. In these events, the fans do not want to miss a thing their idols do. That’s why impulse put together… View Article

At InPulse Digital Marketing Agency Miami, we take our client’s releases very seriously. That’s why, for the new season of AXN’s show “Resurrection”, we designed and implemented a Facebook Tab purely focused on the content, taking the TV series next-level social media. The action consisted of asking different questions about life to calculate how long users will live and their chances… View Article

Getting kid’s attention is easy when you have the attractive and appealing content. A year ago, InPulse Digital was chosen to improve Frutillita online presence. This is a new version of the 90’s classic. The initial goal was to boost the brand identity among children through their parents, seeing that they are the ones that select… View Article

Our multitalented client Luisana Lopilato, achieved an incredible mark on her Twitter account by reaching 4M followers on November 1st. Despite being on tour with her husband Michael Bublé in Europe, she didn’t want to miss the opportunity to celebrate the achievement with her fans. The InPulse team in charge of Luisana’s social media seized… View Article

“So, what is it that you do?” It’s very common question for those who work in digital agencies today. In Uruguay, the first digital agencies saw an opportunity abroad: the US, México, Asia, and some countries in Latin America. The Uruguayan client is not ready to dive into the digital world (at least some aren’t),… View Article

Actress, model and InPulse Digital client, Luisana Lopilato took part in the Facebook Chats event held in the social network’s offices in Argentina on Thursday 21st. Joined by our team, Luisana talked about a variety of topics, ranging from her work to her success in social media (she passed the 3 million mark last July),… View Article

It is not news that digital communication is a highly competitive and intensely fierce sector to work in. Social Media is a whole world on its own, with its own requirements and rules. If you are one of the lucky ones who work in this industry, you can relate to the amount of stress, anxiety… View Article

Long gone are the times when advertising was ruled by the Don Drapers of the world. Those advertising wizards would not stand a chance in today’s high-speed digital marketing world. In an age when the user has the breaking news before traditional media, these well-groomed suit-wearing playboys would arrive with their ideas to a trail… View Article

Actress, model, businesswoman, and InPulse client Luisana Lopilato has a unique and personal connection with her fans, which our agency has helped nurture, with campaigns that have also dramatically increased the follower count. Her official Facebook Page recently reached over 3 million fans and Luisana decided to celebrate in a special way. In a fun… View Article

The Mexican national team has secured its place in the round of 16, thanks to a great performance which included a goal from InPulse Digital client, Rafa Márquez. On top of what he did on the pitch, our efforts helped the Kaiser get 10thousand new followers on Twitter in just two hours! Always keeping the… View Article

For the last 15 years I’ve been using a regional bank (top 50 in US by assets, top 10 on Forbes 2014 America’s Best Banks ) for my personal and then business accounts. They have great customer service and are large enough to have good security measures for online banking, kind of important in this… View Article

InPulse in conference in New York City Our CEO, Diego Prusky, presented at the 5th Annual Sports Business Summit, organized by LatinVision Media, as part of the Panel 2: “How to Monetize Sports Using Social Media”. Follow the link and grab the presentation: Download

“The social media strategy is all taken care of, we already have a community manager”. In some shape or form, we hear this a lot, from brands as well as agencies, and not only from small ones. What brands need before the community manager, is a specific and detailed Social Media Strategy and Plan. Why… View Article

During the Oscar’s Red Carpet’s coverage, E! Online Latino tripled its Social Media numbers, especially in Mexico and Brazil. InPulse Digital contributed a great deal towards achieving this goal. In this way the first part of the Red Carpet Season ended. The second part will officially be closed on August 25th, at the Emmy Awards ceremony…. View Article

Over the past decade, Latin music has transcended borders, becoming an unstoppable force, in the global music industry. From catchy rhythms to heartfelt ballads, these melodies have not just captivated Spanish-speaking audiences, but have also won over listeners worldwide. A clear indicator of this phenomenon is the rise of stars on social media, where their… View Article

InPulse Digital, comenzó con muy bien pie el 2014, con grandes éxitos para sus clientes como es el caso de la Luisana Lopilato, quien superó los dos millones de fans en Facebook, mientras que E! Latino Online alcanzó un gran número, y Marco Antonio Solís superó los seis millones de seguidores. “Estos son grandes logros,… View Article

After their Grammy nomination in 2013, CAMPO came up with a challenge for us to solve: few people knew about the group in the United States, where the award show was to take place. InPulse Digital solution was to welcome the public on board of a spaceship that was designed to take them on a journey… View Article

Last month, Facebook has made an announcement that shook the world of marketing and continues to do so today. The Social Media giant has declared a -in many people’s opinion, well-deserved- war on irrelevant content that shows up on users’ newsfeeds across the community.  A lot has been said, and not so much so, about… View Article

A few days ago, US Women’s Soccer gold medalist in London 2012, Alex Morgan, announced her engagement to Mexican MLS player Servando Carrasco on social networks. The image got 7K retweets and 17K favorites on Twitter, and 54.5K “Likes” and 3.36 comments on Instagram.  After her latest social media success, we talked to the best… View Article

It is often that we are faced with shocking news of disappearances, abductions and kidnappings. They always seem to cause an impression on people, bringing communities together. This was the case of 10 year-old, Jerry Pfeifer, who almost a year and a half after being abducted by his mother, Maria Pfeifer, returns home to the… View Article

Our relationship with BIC, one of the biggest pen and other disposable consumer products brands in the world, has reached a new milestone. The company, which for 5 years has trusted InPulse, asked us to create their new website. The site went online last April after dedicating long hours into the process, and it has… View Article

For over 2 decades E! Entertainment has been the undisputed king of cable TV when it comes to entertainment, showbiz and pop culture news. It’s two decades in which we’ve seen countless media outlets come and go, in many cases, due to lack of ability to adapt to change. E! has not only adapted and… View Article

As a true part of their community, our clients at TheEasyMarket.com are always talking about providing their customers with the easiest way to do their groceries online to save money and time to spend on the more important things in life. That’s why the NY supermarket asked us to take that concept to the next… View Article

The former Barcelona FC player is on a roll. He’s back on Mexico’s national team and he’s getting massive support from his fans, who recently broke the 1 Million follower mark on Facebook with the help of the InPulse Digital team. To celebrate, we proposed a special idea to help him bond with his fans… View Article

It’s a reality. Digital marketing and branding today are all about the experience, about setting up the audience for a situation in which it will be actively included. But how do you approach your public when there is a responsibility involved? Well, you might want to start by thinking about what your client needs and… View Article

Se trata de una certificación de autenticidad de la Página que Facebook utiliza para diferenciar a los perfiles oficiales de figuras públicas, artistas y personalidades de renombre, de aquellos creados por fans a modo de tributo, o simplemente haciéndose pasar por los verdaderos. Es una etiqueta muy usual en los perfiles de artistas de los grandes mercados… View Article

The MTV Tr3s reality show “Familia de Circo”, starred by the Vázquez family, is looking for new talent. InPulse Digital created an app for their website in which users are invited to prove themselves as Trapezists, Clowns, Wizards or Lion Tamers. The action includes a simple quiz which will define the users’ destiny as part… View Article

When you think of an independent band in tiny Uruguay, you don’t necessarily think about Grammy, MTV Awards, and MTV Europe Awards nominations, ongoing tours throughout the US, Mexico, Panama and Peru, and over 1.6 million fans on Facebook, but that’s all true when it comes to InPulseDigital’s client, No Te Va Gustar. As one… View Article

In this new section we’ll tell you about all the new stuff we have going on, like you would tell an old friend who you just run into in the street. Here it goes! As usual we’re doing a lot of work for our music and entertainment industry clients, new and old. We have some… View Article

We’ve been working with Marco Antonio Solís for a few months now, and lately we’d been intensely promoting the release of his single “Tres Semanas” and his role as a coach in the show La Voz: México. All this hard work paid off when a couple of weeks ago, we hit the 3 million fan… View Article

When celebrities have babies it always makes the news, but it’s not every day that the notoriety gets put to good use. That’s what we thought when Argentine actress/model Luisana Lopilato told us she was having a baby with her husband, Canadian singer Michael Bublé: let´s not only focus on her baby, but children everywhere…. View Article

If you are thinking that a Facebook App is the right approach for your brand, you should have a clear idea of what you want to achieve. Whether you want to generate a database, run a contest, or associate your brand with a great experience for the user, the last thing you want to do… View Article

Healthcare and medical insurance has been a major issue in the US for years and for many, the Affordable Care Act is a major breakthrough in the subject. InPulse Digital has joined Univision’s “Hola Doctor” social media team to help inform the Hispanic community about general health issues, and inform them about the Act so they make… View Article

To promote Maite Perroni’s latest single, “Tú y Yo”, from her upcoming album “Eclipse de Luna”, InPulse Digital created a Facebook App sweepstakes directly linked to the single’s video on YouTube. Besides her singing career, this true artist has acted in many renowned soap operas which have earned her awards and a lot of press…. View Article

Con la inspiración del evento que realiza todos los años el sitio Mashable, La Universidad ORT Uruguay organizó el primer Social Media Day en Uruguay. El encuentro se llevó a cabo el 24 de julio, con 16 speakers de Uruguay y Argentina, como Pablo Buela (fundador de PIMOD), Agustín Ferrando (creador del fenómeno viral “Tiranos… View Article

Mini Bublé’s Diary, an online application we created for Luisana Lopilato with UNICEF’s support, is now online. It took over three months worth of hard work from a great team which included project managers, designers, developers, contents and community managers. InPulse Digital has been Luisana Lopilato’s digital agency for over two years, and through our… View Article

UNICEF and model/actress Luisana Lopilato premiered “Baby Bublé’s Diary”, an online application  with information and tips for a healthy pregnancy. Using this this platform, Luisana – who’s expecting her first baby in August – will share her own experience with the online community and will promote a healthy pregnancy for women all over the world,… View Article

“We women always want to be fabulous and have a good time”. Under that banner, E! Online Latino and Illumina Color by Wella decided to join forces for the “Beauty Day” contest, and at InPulse Digital we translated it to their Facebook Page, which the digital agency manages. El network is already famous for its… View Article

Por Diego Prusky* Con el crecimiento de InPulse Digita aprendí algo difícil para quienes dirigimos empresas en expansión: lo que nos hizo llegar a donde estamos no nos llevará a donde queremos ir. Conociendo a miles de personas y cientos de empresas en los últimos años, aprendí cuáles son los problemas típicos de las empresas y… View Article

The hottest band in Argentina and most of Latin America today, celebrates the release of their brand new album, “Destinologia”, with and app for Android and iOS. InPulse Digital was in charge of creating the application that will allow their millions of fans to follow their idols’ every move and get access to exclusive contents… View Article

In a time when athletes have become world-wide brands, it is essential to give their followers all around the globe, a sense of belonging and importance that helps build loyalty towards that brand. For Rafa Marquez, a two-time European Champions League winner, an idol for the mythical F.C Barcelona, and a Mexican National Team captain,… View Article

It’s impossible for everyone to have a picture with Luisana Lopilato… Or is it? Well, we found a way last Easter with a special app for the actress’ 1.3 million Facebook fans in her official account, which InPulse manages. And it was a success. The app allowed more than 5 thousand users to generate and share a montage picture with Luisana,… View Article

Being a multicultural agency is not only about thinking outside the box, but also about analyzing the nature of the audiences and detecting unique aspects that can be enhanced. Such was the case of the recent Facebook App InPulse Digital now created for the bachata singer and Dominican celebrity J’ Martin. After analyzing the 200 thousand followers of… View Article

When the opportunity to work in the marketing and communications strategies for Mexican Football/soccer player Rafa Marquez came up, there was a second of silence in the office. The silence was because Rafa, former Barcelona FC star and Mexican national team captain had suffered a serious injury in previous weeks and he would not be… View Article

A new dynamic, effective and measurable service that creates, manages, moderates, and monetizes sports-related social media presence. InPulse Digital has teamed up with LatinVision Media to launch an online service that will make sport brands and athletes an online celebrity. SportsOhSports creates social media presence, implements interactive websites along with strong SEO campaigns, online advertising… View Article

How do you make a band win a Facebook contest? Colombian rock band 69 Nombres wanted to win Smirnoff’s “Bands Live at Nest” contest and at InPulse Digital we said: Let’s go for it! For a month, 8 local bands competed in the “Bands Live at Nest” Smirnoff App, for the grand prize of US$ 5,500 and the… View Article

When the agency of one of the largest non-profit organizations came to us for a boost to their Hispanic Facebook page, we saw an opportunity to connect with Latinas on a personal level. We were able to take the page from a couple hundred to eleven thousand followers and reached thousands more through the 35… View Article

Danilo Rosero is a promising singer hailing from Ecuador who recently had a hit with his unique version of the 70’s classic, “Esos Ojitos Negros”. For its release, Rosero’s team asked InPulse Digital to come up a marketing initiative that was both, very creative, and highly viral. With this in mind, our creative team iimplemented… View Article

We welcome our new clients and thank them for their  trust in the quality of the work we do to Get the Audience for them. Here they are, our newest clients! Luisana Lopilato: With 1.5 million Twitter followers, this Argentinean model, actress, singer, entrepreneur, (Mrs. Michael Bublé) is preparing to take her brand to new… View Article

Some people are tech junkies, others are political junkies.

A few months ago, a long-time music label client of InPulse Digital, asked the digital agency to run a campaign intended to increase the label’s Facebook fan base, and to integrate this concept into future campaigns implemented for their artists. After analyzing the potential audience and the reach of their current fanbase, InPulse Digital team… View Article

In less than two months, the online campaign for the release of the Venezuelan duo’s sophomore album “Supremo” got over 70,000 views to its main landing page, with about 65% of those views coming from the US, a new market for the artists. The concept was to allow Chino & Nacho’s fans to listen to… View Article

#Election2012, #VoteObama, #VoteRomney, #Ivoted: Political campaigns had to learn a whole new language: hashtag, trending topic, memes and so on. The 2012 US presidential elections found both candidates fighting for a very special spot, the one at the top of the social media mountain. So what can we learn from these Presidential Elections? If you… View Article

“How do I reach the new generation, those kids who were pretty much born with an iPad in hand?” and “What language do my consumers speak?” are two of the questions our clients are asking today. In fact, these are the two main change factors in our line of business: generational and transcultural. They’re right,… View Article

“Los Tigres del Norte & Friends – MTV Unplugged” is a huge success, and InPulse Digital assisted with a creative interactive site packed with excusive content and goodies. The DVD features special appearances by stars like Juanes, Paulina Rubio, Calle 13, Zack de la Rocha, Diego Torres and Andrés Calamaro, so the digital agency included… View Article

InPulse Digital clients No Te Va Gustar have come a long way since their days as a small indie reggae-rock band playing clubs. The independent spirit is still there, but they’ve traded the clubs for arenas and after becoming one of the most popular bands in South America, they are taking on Europe and the… View Article

After six months working with InPulse Digital, one of our clients was experiencing a 60% drop in direct traffic to its web site. However, analyzing the numbers, users didn’t just fade or stopped visiting. They simply came from some place else: search engines. What did we do? We worked intensively to make this client’s site… View Article