6 reasons why US Hispanics are the most coveted target for automotive brands

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1.The great minority

With a population of 56 million, US Hispanics represent the biggest US minority, and it is expected to grow 1.5 million a year between 2015 and 2020. This means the market is currently growing at 187 Hispanics / hour.

2.Purchasing power

US Hispanics are the most powerful purchasing minority. According to Bizjournals, they currently spend 44 billion dollars on the automotive industry.


Compared to the general market, US Hispanics are 60% more likely to buy their first brand new car and 52% more likely to add a second car to their households.

4.Latin passion

Hispanics LOVE their cars. According to their heritage, buying a car means a huge sacrifice. However, nowadays, Hispanics living in the US live a different reality in which buying a vehicle is approachable. And so, that special love remains and generates a unique bond between the car and its owner.

5.Toyota did it

“Más que un auto” (more than a car) campaign for US Hispanics turned into a complete success. Based on the concept of the special bond between Hispanics and their car, Toyota invited social media fans to apply for a personalised sticker to give their cars a forename.


How could we forget this? no5x6

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