5 things we learned from Rex Woodbury


Rex Woodbury is a graduate of Dartmouth and Stanford. He has worked in different roles including as a Goldman Sachs analyst and is currently a partner at Index Ventures. 

We will be discussing 5 key takeaways from Woodbury's recent B2B research report, "What Taylor Swift Can Teach Us About Business". We'll delve into the insights gained from the research and explore how they can be applied to improve B2B marketing strategies. Additionally, we'll highlight successful B2B marketing campaigns that have utilized these principles to achieve their goals. Join us as we explore the fascinating intersection of pop culture and business strategy.

Here are five things we can learn:

  1. The power of authenticity:
    Taylor Swift has built a loyal fan base by being authentic and relatable. B2B companies can build trust and rapport with their customers by sharing their own stories and showing their human side. 
  2. The importance of storytelling:
    Swift's music is known for telling stories that people can relate to. B2B companies can use storytelling to make their brand more memorable and engage customers on a deeper level.
  3. The value of social media:
    Swift has effectively used social media to connect with her fans and promote her brand. B2B companies can use social media to build relationships with customers, showcase their products or services, and drive traffic to their website.
  4. The role of personalization:
    Swift has personalized her marketing efforts by creating unique experiences for her fans, such as sending them gifts or inviting them to secret listening parties. B2B companies can personalize their marketing efforts by tailoring their messages and offering to the specific needs and preferences of their customers.
  5. The impact of emotional connection:
    Swift's music has a strong emotional impact on her fans, and this has helped her build a devoted following. B2B companies can create emotional connections with their customers by focusing on the benefits of their products or services and highlighting how they can improve customers' lives or businesses.

These findings can be applied to improve B2B marketing strategies by focusing on authenticity, storytelling, social media, personalization, and emotional connection. Examples of successful B2B marketing campaigns that incorporate these principles include IBM's "Dear Tech" campaign, which uses storytelling to showcase the human impact of their products, and Salesforce's "Dreamforce" event, which offers personalized experiences for attendees and emphasizes the emotional benefits of using their products.

Woodbury publishes regularly on his Substack, ‘Digital Native’. He regularly writes about the intersection of Gen Z culture, brands, and digital. 

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