InPulse is now part of the growth that NBA has in Latin America
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The digital marketing agency plans and executes social media and digital marketing strategies for the emblematic brand NBA throughout the region.
Since November 2015, NBA Latin America has official accounts on Facebook, Twitter, and Instagram providing exclusive content for the whole region, which is based on the social media strategy created by InPulse Digital. In the short time that the social media accounts have been active, it is possible to identify the Latin passion for the brand, evident through a great number of comments of fans cheering for their favorite players and teams. Within three months of work, the Facebook account has reached more than 2 million users, while Twitter and Instagram accounts have almost 20.000 active followers.
The vice president of the NBA for Latin America, Mr. Phillippe Moggio, highlighted in an interview with the newspaper El Nuevo Herald, that the social media strategy is being used to bring the fans closer to the brand, generating conversation. This is complemented with matches in Mexico during the regular season as well as other activities in the rest of the region.
Mr. Moggio also highlighted the engagement within the region and the great potential that the most important basketball league in the world has, in order to keep on growing. “For this reason, we have an important distribution of the content: getting into more than 55 million homes through ESPN, DIRECTV Sport and at a local level, in Brazil, Mexico, and Argentina.”
The entrepreneur trusts that those 50 million fans will continue to grow, forming new alliances with different leagues in order to improve their future stars. “Today we have 15 players that are from the region playing in the NBA, we see really good leagues and are watching as the stars arise”.
In February one of the most important NBA events will be celebrated in Toronto, Canada: the All-Star Game. At InPulse we will have a live and exclusive Latin American coverage prepared for the whole month. Conferences, interviews, images, videos, and the shows that only these athletes can give: The dunks show, the triples competition, and the final match with the greatest NBA stars.
Visit the NBALatam accounts:
