Rafa Márquez global fans

In a time when athletes have become world-wide brands, it is essential to give their followers all around the globe, a sense of belonging and importance that helps build loyalty towards that brand. For Rafa Marquez, a two-time European Champions League winner, an idol for the mythical F.C Barcelona, and a Mexican National Team captain, InPulse Digital decided to invite the “Michoacán Kaiser’s” 800thousand + followers to become a part of a virtual army of fans all around the world.

The Facebook App, “The Kaiser’s Army”, is a creative and interactive way for the soccer player’s followers to proudly show where they follow him from. Through an interactive map, fans can share their exact location by pinning their profile picture, and feel part of a real world-wide legion. On top of the pride and the shared experience, fans can win jerseys autographed by Rafa Márquez.