E! Online Beauty Day


“We women always want to be fabulous and have a good time”. Under that banner, E! Online Latino and Illumina Color by Wella decided to join forces for the “Beauty Day” contest, and at InPulse Digital we translated it to their Facebook Page, which the digital agency manages. El network is already famous for its partnerships with the biggest brands in the region and its massive reach at fashion events all over the world. This time, E! wants to be a part of that unique moment women share with their stylist, by inviting them to share a picture with him/her and their new look. Once all the pics are uploaded in the Facebook App, a qualified jury from Wella and E! Online Latino will choose the image that best portrays the boldest Illumina Color look. That person will win a Beauty Day for her and 6 of her friends.

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