These 5 Digital Agencies Are Changing the Game in Argentina

In one of the most creatively resilient markets in Latin America, these agencies are setting the pace for what’s next.

Argentina has long been known as a hotbed for creativity—but in 2025, it’s also becoming a digital performance powerhouse. As brands demand smarter investment and faster impact, the agencies that lead are blending creativity, data, and agility to deliver results.

Key stat: 74% of Argentinian brands plan to increase their digital marketing investment this year—particularly in paid social, performance media, and multichannel content (source: eMarketer LATAM).

These five agencies aren’t just keeping up. They’re defining what digital leadership looks like.

1. VML Argentina – Global Ideas, Local Impact

As part of the WPP network, VML brings integrated campaigns that fuse creativity and data. Brands like Movistar, Dove, and Mundo Sano rely on their Argentine team to drive regional brand growth through powerful storytelling and omnichannel execution.

2. Basso Brovelli – Agile, Independent, and Results-Driven

A fiercely independent agency with a strong digital backbone. Basso Brovelli leads campaigns for Fernet Branca, Farmacity, and McCain, merging media strategy, content, and conversion-focused execution with impressive speed.

3. Interactivity – Storytelling That Builds Community

From Buenos Aires, Interactivity has built a reputation for driving engagement through smart, culturally relevant content. With clients like Danone, Sony, Fila, and Unilever, they specialize in building social ecosystems that grow beyond platforms.

4. Wunderman Thompson Argentina – Structure Meets Scale

Focused on CRM, marketing automation, and digital performance, WT’s Argentina office is a go-to for large brands with complex needs. Their strength lies in data infrastructure, backed by creative execution at scale.

5. Newcycle – SEO That Delivers (Without the Buzzwords)

Specializing in SEO, SEM, and lead gen, Newcycle is trusted by Adidas, Spotify, Pinterest, and PepsiCo. They focus on what matters: traffic, conversion, and digital efficiency—no fluff.

What Do Argentina’s Leading Agencies Have in Common?

Adaptability. In a volatile and fast-paced market, they don’t just survive—they anticipate, pivot, and lead. The future of marketing in Argentina belongs to those who blend creativity, performance, and precision.

Shareable thought: “In Argentina, innovation isn’t a buzzword—it’s survival.”