Top 50 Latin Music Stars in Social Media
Trends
Over the past decade, Latin music has transcended borders, becoming an unstoppable force, in the global music industry. From catchy rhythms to heartfelt ballads, these melodies have not just captivated Spanish-speaking audiences, but have also won over listeners worldwide. A clear indicator of this phenomenon is the rise of stars on social media, where their interactions, followers and views are counted in the millions. In this article, we'll delve into the "Top 50 Latin Music Stars on Social Media," introducing the artists who through their talent and charm are leading a revolution and positioning Latin music at the center of global pop culture.
In recent years, Latin music has not only taken over the charts in Spanish-speaking countries but has also made a significant impact on the global music scene. The year 2022 was no exception. Leading the pack was Bad Bunny, a Puerto Rican sensation known for his eclectic blend of reggaeton, trap, and other genres. His tracks, known for their beats and meaningful lyrics have become anthems for people around the world solidifying his position as a prominent figure in the global music industry.
Karol G and Rauw Alejandro followed closely behind, both bringing their own unique style and flair to the scene. Karol G, with her powerful voice and unapologetic attitude, has become a symbol of empowerment for many of her listeners. On the hand, Rauw Alejandro, offers a captivating blend of reggaeton and R&B that mesmerizes audiences with his voice and magnetic performances. These artists influence goes beyond their music; they serve as ambassadors who bridge the gap between Latin America and the rest of the world while inspiring millions, with stories of resilience, identity and passion.
However, it's not just reggaeton and urban genres making waves. Regional Mexican music has also experienced a revival, with artists blending traditional sounds with contemporary influences, creating a fusion that appeals to a range of listeners regardless of age. The growing popularity of this genre demonstrates the captivating nature of music which resonates with people, from various backgrounds and walks of life.
All of the performers who have made it on the Top 50 list are worthy of the recognition. All of them, have earned a right to be there; through passion, strong opinions on humanitarian issues and words of encouragement towards their fans. If they continue with a well-balanced presence on Social Media, their influence will certainly grow in the short term. Making themselves more available to their audience will prove invaluable to generate a true bond their followers.
The power they hold with a simple post or a tweet is just unparalleled. Marketers of all organizations should take a closer look at what these role models are doing, how they are doing it, and even look to associate with them.
Check out the Top 50 Latin Music Stars in Social Media.
Rank | Artist | Nationality | FB Fans | TW Followers | IG Followers |
1 | Bad Bunny | Puerto Rico | 14M | 4.9M | 46.1M |
2 | Karol G | Colombia | 29M | 10.4M | 66.3M |
3 | Rauw Alejandro | Puerto Rico | 8.7M | - | 18.9M |
4 | Eslabon Armado | Estados Unidos | 1M | 20.3K | 1.8M |
5 | Farruko | Puerto Rico | 22M | 5.1M | 22.5M |
6 | Jhayco | Puerto Rico | 3.1M | 1.2M | 5.3M |
7 | Anuel AA | Puerto Rico | 7.9M | 2.5M | 37.4M |
8 | Romeo Santos | Hispanic - American | 38M | 4.8M | 22M |
9 | Ivan Cornejo | Hispanic - American | - | - | 1.6M |
10 | Daddy Yankee | Puerto Rico | 30M | 16.9M | 48.7M |
11 | Chencho Corleone | Puerto Rico | 2.4M | 29.5K | 3.1M |
12 | J Balvin | Colombia | 26M | 10.7M | 51.5M |
13 | Ozuna | Puerto Rico | 12M | 2.6M | 23.2M |
14 | Rosalía | Spain | 3.6M | 4.8M | 28M |
15 | Becky G | Hispanic - American | 19M | 4.4M | 37.8M |
16 | Aventura | Hispanic - American | 19M | 1.3M | 509K |
17 | Junior H | Mexico | 1.8M | 114.7K | 7M |
18 | Selena | Mexico | 5.8M | 126.3K | |
19 | Sebastian Yatra | Colombia | 13M | 2.4M | 29.9M |
20 | Calibre 50 | Mexico | 103K | 93.2K | 2.2M |
21 | Kali Uchis | Hispanic - American | 729K | 1.2M | 5.9M |
22 | Fuerza Regida | Hispanic - American | 149K | 95.9K | 4.7M |
23 | Christian Nodal | Mexico | 9.4M | - | 9.8M |
24 | Maluma | Colombia | 25M | 8.5M | 63.4M |
25 | Yahritza y Su Esencia | Hispanic - American | 1.1M | 8.4K | 717K |
26 | Myke Towers | Puerto Rico | 4.6M | 1.3M | 11.5M |
27 | Eladio Carrion | Hispanic - American | 1.3M | M | 6.7M |
28 | Grupo Firme | Mexico | 12M | 91.1K | 5.8M |
29 | Feid | Colombia | 1.M | 12.M | 12.4M |
30 | Enrique Iglesias | Spain | 49M | 13.5M | 18.6M |
31 | Carin Leon | Mexico | 8.1M | 32.7K | 3.7M |
32 | Bomba Estereo | Colombia | 885K | 228.3K | 465K |
33 | Vicente Fernandez | Mexico | 14M | 1M | 2.7M |
34 | Mora | Puerto Rico | - | 840.4K | 3.2M |
35 | Anitta | Brazil | 16M | 19.4M | 64.8M |
36 | El Alfa | República Dominicana | 1M | 112.8K | 11.5M |
37 | Maná | Mexico | 17M | 2.6M | 1.9M |
38 | Los Gemelos de Sinaloa | Mexico | 271K | - | 540K |
39 | Manuel Turizo | Colombia | 5.3M | 348.2K | 14.3M |
40 | Grupo Marca Registrada | Mexico | 167K | - | 1.8M |
41 | Nio Garcia | Puerto Rico | 1.5M | 301.4K | 3.2M |
42 | Luis Fonsi | Puerto Rico | 16M | 9.7M | 14.3M |
43 | Natalia Lafourcade | Mexico | 3.3M | 1.9M | 2.2M |
44 | Tony Dize | Hispanic - American | 8M | 14.5K | 178K |
45 | Edén Muñoz | Mexico | 5M | 27.8K | 4M |
46 | Los Lara | Mexico | 448K | - | 22K |
47 | Marc Anthony | Puerto Rico | 18M | 11.1M | 13.2M |
48 | Carlos Vives | Colombia | 6.2M | 5.2M | 7.8M |
49 | Shakira | Colombia | 124M | 53.8M | 83.9M |
50 | Camilo | Colombia | 18M | 1.7M | 282.2M |