Two Singles and millions of happy fans

Marco Antonio Solís is known for writing ballads that make listeners fall in love with every note. For the Holidays, “El Buki” released two new singles recorded live at the Plaza de Toros in Morelia, Michoacán. “Navidad Sin Ti” and “La Pirekua Michoacana” will be part of his upcoming CD/DVD, “Por Amor a Morelia”. Due to the repercussion generated around every new release by Marco Antonio. InPulse Digital created an expectation campaign in which fans had to register in a landing page to get the new singles before anyone else. The campaign was a success, with over 58k users registering in only a week. The traffic was generated by posts on the artist’s official social network accounts: Facebook and Twitter, and included memes, short videos and an email blast on the last day, inviting fans to be a part of the big surprise.