Mexico: Latin America’s Advertising Powerhouse
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Mexico has firmly established itself as one of the undisputed leaders in Latin America's advertising industry. With rapid growth in digital advertising, a strong presence of global accounts, and clear influence on regional trends, Mexico's media and marketing ecosystem is not only mature—it’s mission-critical for global brands.
The country accounts for approximately 18% of total ad spend across Latin America, second only to Brazil. In 2025, 79.5% of Mexico’s digital ad budget goes to programmatic strategies, reaching $4.66 billion USD. With 83.3% internet penetration and 96.6% of users accessing content via smartphones, Mexico stands as one of the region’s most connected and digitally dynamic markets (source: byyd.me).
But it’s not just about scale—it’s about strategic significance. Giants like Omnicom Media Group, Publicis Groupe, and McCann manage major global accounts from within Mexico, including Amazon, Uber, Diageo, Mastercard, Coca-Cola, Samsung, Microsoft, and Banco Santander. Mexico isn’t just talking advertising—it’s executing it on a global stage.
Consumer behavior trends confirm this. While Latin America evolves, Mexican audiences lead the way: they’re skeptical of traditional influencers (preferring authentic voices), they value immersive phygital experiences, and they fluidly switch platforms based on context and need (source: merca20.com).
So, who’s leading the charge on the agency side?
Top 5 Digital Marketing Agencies in Mexico
- Terán/TBWA
A legacy creative agency with over 75 years of experience, Terán/TBWA integrates digital capabilities into its full-service structure. Known for its Disruption® methodology and iconic campaigns, it has worked with brands like Apple, Walmart, Nissan, BBVA, Jack Daniel’s, Volaris, and McDonald’s. In 2025, it was named Creative Agency of the Year at the TikTok Ad Awards.
- Ogilvy Mexico
Operating as a full-service, integrated marketing agency, Ogilvy blends traditional advertising with robust digital and social innovation. With global clients and a focus on performance and creativity, it consistently delivers impactful results across platforms. - Archer Troy
This independent Mexican agency excels in storytelling and disruptive creativity. While not exclusively digital, it offers end-to-end campaign solutions that include strong digital components. Clients like Google, Jumex, Tupperware, and Sony Pictures speak to its bold, culturally attuned approach.
- Conqr
A digitally focused agency that merges creative, digital, and BTL strategies. Conqr specializes in data-driven, culturally relevant digital marketing, working with clients such as BBVA, Mastercard, Rappi, Vogue, and Sabritas. Digital is central to their model.
- Elogia
Elogia is a specialist in Digital Commerce Marketing, operating exclusively in the digital space since 1999. With a strong performance orientation, it partners with brands like Warner Bros., Aeroméxico, Coca-Cola, and Cemex to drive conversion through data and strategy.
Mexico isn’t just shaping the advertising conversation in Latin America—it’s leading it. With digital maturity, strategic talent, and global relevance, the country has become a must-watch hub for any brand aiming to connect authentically and perform powerfully across the region.
