Amplifying a Faith-Driven Launch Across Latin America
Challenge
The Chosen needed to generate awareness for the launch of Season 6 across Mexico and Brazil during the highly competitive Easter season, leveraging trusted creators to authentically engage faith-driven and entertainment-focused audiences.
Strategic Solution
Developed a regional influencer strategy centered on creators with authentic ties to faith and entertainment communities in Mexico and Brazil.
Scouted, contracted, briefed and coordinated 75 influencers.
Positioned selected creators as trusted ambassadors, integrating the Season 6 launch into the cultural conversation of Easter weekend.
Built a content approach designed to drive organic reach, emotional resonance, and community-driven amplification.
Prioritized creators with engaged digital communities to foster discovery and deepen connection with both core fans and new audiences.
Our Results
3.82M
total views
+253K
interactions
6.62%
average engagement rate
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