Transforming Theatre Magic into an Inclusive Performance

Created a unifying creative concept, bringing the magic to everyone, to anchor communications before, during, and after the performance.

Produced testimonial capsules and “Behind the Magic” content showing how the theatre adapted for accessibility.

Activated cast members and disability-advocate creators to deliver authentic storytelling with Argentine Sign Language (LSA) content.

Partnered with disability associations, NGOs, and specialized media to reach trusted communities authentically.

Applied creative audience targeting to navigate platform restrictions on health and neurodivergence data segmentation.