A Subscription Worthy Experience

Challenge

Launching and growing a Pay TV channel in a saturated market, re-engaging cable audiences with a subscription-worthy proposition.

We defined Universal+'s digital voice and launched a growth strategy that fueled engagement.

Generate consumer demand through strategic use of digital channels, content creators, and influencers.

Support and enhance distributor (affiliates) performance with analytics, data-driven insights, creative and strategic support.

Develop comprehensive, 360 integrated creative campaigns for different products and audiences.

Paid subscribers

Interactions

lower CAC YoY

conversion rate optimization

TikTok followers