A Subscription Worthy Experience

Challenge

Launching and growing a Pay TV channel in
a saturated market, re-engaging cable audiences with a subscription-worthy proposition.

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Strategic Solution

We defined Universal+'s digital voice and launched a growth strategy that fueled engagement.

Generate consumer demand through strategic use of digital channels, content creators, and influencers.

Support and enhance distributor (affiliates) performance with analytics, data-driven insights, creative and strategic support.

Develop comprehensive, 360 integrated creative campaigns for different products and audiences.

Content Creators

Talentos

CGI

Our Results

+1MM

Paid subscribers

1.9M

Interactions

-79%

lower CAC YoY

+248%

conversion rate optimization

+510K

TikTok followers

See the power
of strategy in action

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