Market Research & Competitive Analysis
Whether it is a go-to-market strategy, a soft landing or another type of strategy, analyzing the market, competitors and brand positioning shows the white space where your brand can be unique and compete, even against brands with larger budgets or a longer presence in the market.
Audits & Benchmarks
Audits and benchmarks show where the opportunities are today, what competitors and similar brands targeting your audiences are doing, and what is working. When we launch a new market or revamp a digital or social strategy, benchmarking helps us find opportunities we hadn’t thought about. It’s how we launched NBA LATAM, Food Network LATAM and Pluto TV.
Strategy Development
Strategy is the map from where you are to where you want to be, whether that is a new territory, a product launch, sales growth or brand positioning for market share. We use the research, competitive analysis and benchmarking to build a go-to-market strategy, organized in phases with KPIs that tell us when to move to the next step and how we measure success, or when to review and pivot.
Analytics & Insights
Every strategy is based on data, and AI now lets us cross and analyze it faster and more deeply, including paid media, influencer, sales and other business data. Once a strategy is live, we measure and track against goals and KPIs, typically every 2 to 4 weeks, to confirm we are on track or adjust the plan.
Digital Communication Strategy
Understanding where your consumer or buyer is, how they search for you and where to interact means being present at the right moment in the journey. The right strategy for the right channels positions your brand with the right people and message. TikTok, Instagram, YouTube and Google can play very different roles depending on your product, industry, audience and country.
Digital & Social Media Strategy
Social media is in constant evolution due to changes in consumer behavior and algorithms. Evolving your social media strategy not only creates social proof but also positions your brand with your audience. In our social media audits and benchmarks, we have found varying degrees of opportunity, such as over 70% of followers coming from other countries or 90% of paid social budget being spent on the wrong channel.
Strategy
Research, benchmarking and strategy that connect your business goals to the digital ecosystem
Good execution starts with a clear strategy. We combine research, data and cultural insight to define where your brand should play and how to win across the consumer journey.
Market Research & Competitive Analysis
Whether it is a go-to-market strategy, a soft landing or another type of strategy, analyzing the market, competitors and brand positioning shows the white space where your brand can be unique and compete, even against brands with larger budgets or a longer presence in the market.
Audits & Benchmarks
Audits and benchmarks show where the opportunities are today, what competitors and similar brands targeting your audiences are doing, and what is working. When we launch a new market or revamp a digital or social strategy, benchmarking helps us find opportunities we hadn’t thought about. It’s how we launched NBA LATAM, Food Network LATAM and Pluto TV.
Strategy Development
Strategy is the map from where you are to where you want to be, whether that is a new territory, a product launch, sales growth or brand positioning for market share. We use the research, competitive analysis and benchmarking to build a go-to-market strategy, organized in phases with KPIs that tell us when to move to the next step and how we measure success, or when to review and pivot.
Analytics & Insights
Every strategy is based on data, and AI now lets us cross and analyze it faster and more deeply, including paid media, influencer, sales and other business data. Once a strategy is live, we measure and track against goals and KPIs, typically every 2 to 4 weeks, to confirm we are on track or adjust the plan.
Digital Communication Strategy
Understanding where your consumer or buyer is, how they search for you and where to interact means being present at the right moment in the journey. The right strategy for the right channels positions your brand with the right people and message. TikTok, Instagram, YouTube and Google can play very different roles depending on your product, industry, audience and country.
Digital & Social Media Strategy
Social media is in constant evolution due to changes in consumer behavior and algorithms. Evolving your social media strategy not only creates social proof but also positions your brand with your audience. In our social media audits and benchmarks, we have found varying degrees of opportunity, such as over 70% of followers coming from other countries or 90% of paid social budget being spent on the wrong channel.
START WITH A Strategy THAT WORKS.
Schedule a call with us to find out more.
Schedule Free Consultation NowStrategy in action
NBA
Inverted the NBA’s local-to-regional strategy to launch the brand in Latin America, with influencer campaigns and live game coverage. Social results consistently ranked in the top 5 of all NBA international markets. Read the case study
Food Network
Establishing a new brand presence in Latin America with a user-centric content strategy, reaching 2M followers in two years. Read the case study
Pluto TV
Strategic startup launch of the first FAST TV product in Latin America: positioning, marketplace, KPIs and internal communications strategy.
Travel Sentry
A brand with a strong purpose but no tagline needed recognition and differentiation among US travelers. We developed the campaign concept, which performed across Tripadvisor, Meta, YouTube and Teads. Read the case study
Why work with us
PARTNERSHIP
We work as part of your team, as a long-term strategic partner, with the success of your business or project as our compass.
EXPERTISE
We have been targeting, engaging and converting Millennial and Gen Z multicultural audiences into customers for the past 15 years.
OPERATIONS
Designed for transparent & seamless processes without silos to produce consistent and scalable results that meet evolving needs.
Agile
Our always-beta, constant change culture allows us to work in an agile environment, with low overhead costs.
CULTURE
Our 100+ people strong multicultural, multinational team of digital natives has roots in 10 countries across Latin and North America.
We are ready to start writing your next chapter. Let us know how we can help.
Contact Us