Truecaller, the world’s leading caller ID app, needed to establish a local presence that resonated with local consumers while maintaining its brand integrity.
Defined a local brand voice and positioning tailored to the Latin American market, focusing on Chile and subsequently Colombia.
Conducted consumer research to derive key insights, leading to a campaign that addresses millennials’ distrust of phone calls.
Developed a localized strategy featuring engaging content with local talent and influencer amplification to strengthen consumer connection and credibility.
Utilized PR to support and enhance key campaign messages and strategic efforts.
reach across Meta, TikTok, Google
clicks just on awareness campaign
blended view rate influencer content
