Making a Global Brand a Local Favorite

Defined a local brand voice and positioning tailored to the Latin American market, focusing on Chile
and subsequently Colombia.

Conducted consumer research to derive key insights, leading to a campaign that addresses millennials’ distrust of phone calls.

Developed a localized strategy featuring engaging content with local talent and influencer amplification 
to strengthen consumer connection and credibility.

Utilized PR to support and enhance key campaign messages and strategic efforts.