Bringing new business to the table

Challenge

America's Test Kitchen needed to grow its subscriber base profitably, finding the audience segments most likely to convert and keeping acquisition cost under control.

Strategic Solution

Ran thorough audience research to identify the segments most likely to convert.

Optimized ad spend consistently, reducing cost per subscriber week over week.

Introduced a fresh brand creative approach across paid social.

Delivered strong business results with a positive ROI.

Our Results

Lowest

cost per subscriber ATK had ever seen

Positive ROI

strong business results