Launch Magnum Ruby in a highly competitive market by emphasizing the uniqueness of Ruby Chocolate and positioning it as a first, must-try experience.
Developed "El placer de la primera vez”, a disruptive digital campaign linking Ruby chocolate's unique qualities to a celebration of diversity and personal firsts.
Positioned Magnum Ruby as a catalyst for self-expression and authenticity.
Featured María León embracing new experiences and the first drag performer in a Magnum LATAM campaign.
Engaged influencers with personalized activations to promote individual expression.
