Intermex, a US-Mexico remittance leader, needed to expand its digital business to match its established retail success.
Developed a full-funnel omnichannel strategy to increase Intermex's (IM) digital remittance volume and expand market share.
Applied data-driven geotargeting and budget allocation based on opportunity costs and performance metrics to maximize growth efficiency.
Targeted new users and current digital remittance customers.
Leveraged AI for creative asset development and A/B testing to optimize performance.
increase in digital wires
lower CAC
Digital wire volume outpaced retail wire growth
