From Retail Leader to Digital Innovator

Challenge

Intermex, a US-Mexico remittance leader, needed to expand its digital business to match its established retail success.

Developed a full-funnel omnichannel strategy to increase Intermex's (IM) digital remittance volume and expand market share.

Applied data-driven geotargeting and budget  allocation based on opportunity costs and performance metrics to maximize growth efficiency.

Targeted new users and current digital  remittance customers.

Leveraged AI for creative asset development and A/B testing to optimize performance.

 increase in digital wires

lower CAC

Digital wire volume outpaced retail wire growth