Positioning and Ticket Sales for the First US Edition
Challenge
America Business Forum was already a leading leadership event in Latin America. But its first US edition required introducing the brand to a new market, building awareness, and driving ticket sales, all within a limited timeframe.
Strategic Solution
With only four months to prepare, developed and executed a paid media strategy that successfully drove event awareness and ticket sales.
Built a structured outreach program targeting universities, companies, and media outlets, tailoring the message to a diverse audience spanning business, sports, politics, and culture.
Managed influencer outreach and communications to embed ABF within business and leadership communities ahead of the event.
Supported the overall launch communications strategy as official Media Partner for ABF’s first US edition.
Our Results
+40K
attendees
+100M
impressions
27M
users reached
+250
influencer videos
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of strategy in action
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