A Connected Corporate Narrative for LATAM
Challenge
L’Oréal Groupe needed to maintain a consistent on-brand corporate voice across LATAM while managing two very different audiences: internal teams and corporate social media channels, each with different content, tone, and format requirements.
Strategic Solution
Developed a dual-audience content strategy, with differentiated tone and format for internal teams vs. corporate social media channels.
Built a production workflow to sustain high-volume, multi-format content (newsletters, flyers, internal events, social media) without sacrificing creative quality.
Developed 360º campaign concepts and on-brand, trend-aware content for both audiences.
Generated content for L’Oréal Groupe’s LATAM corporate social media account.
Co-developed a strategy with L’Oréal’s internal team to extend the corporate narrative beyond owned channels.
STEM para Todas
STEM para Todas
Laying Challenge
Beauty Tech Newsletter
Beauty Tech
America Digital
Our Results
Newsletter
internal newsletters for the One Latam team
Faces of Innovation
people-first corporate storytelling
STEM para Todas
women in STEM campaign
Beauty Tech Month
360º internal and social campaign
America Digital
event content and coverage
See the power
of strategy in action
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