Post 9/11, as fewer people locked their bags, the top producer of TSA-approved locks, faced dwindling relevance.
Implemented a multi-channel media strategy, leveraging contextual advertising to engage the target audience through relevant content.
Crafted a strategic brand message with the "Lock What Matters" campaign, shifting focus from product features to emotional value proposition.
Developed an insight-driven narrative that connected consumers emotionally with their possessions, elevating luggage security to a personal imperative.
More Video Views than projected
Higher View Rate vs. Industry Benchmark
Reduction in Google CPC
Enhanced Brand Experience with Audio Logo Creation
