Establishing a delicious regional brand
Challenge
Launch Food Network in a saturated Latin American market with a digital-first approach, a new and innovative strategy for the region and category.
Strategic Solution
Leveraged digital channels to build Food Network's presence in Latin America.
Created local and engaging social media content to connect with our foodie audience.
Adopted a data-driven strategy to highlight the potential of video recipes.
Optimized campaigns based on target preferences.
Our Results
7,650%
Increase in monthly brand reach
650K to 3.8MM
Engagement annual growth
84%
Paid Media Efficiency
Becoming #1 region globally
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