Launch Food Network in a saturated Latin American market with a digital-first approach, a new and innovative strategy for the region and category.
Leveraged digital channels to build Food Network's presence in Latin America.
Created local and engaging social media content to connect with our foodie audience.
Adopted a data-driven strategy to highlight the potential of video recipes.
Optimized campaigns based on target preferences.
Increase in monthly brand reach
Engagement annual growth
Paid Media Efficiency
Becoming #1 region globally
