Scaling Acquisition Through Data, Creativity & Performance
Challenge
Meridional Seguros needed to scale lead volume in Argentina while maintaining efficiency, even under audience targeting restrictions. They were also looking for support in improving measurement accuracy and data traceability.
Strategic Solution
Incorporated data traceability management, CRM, customer communication flows, and full-funnel optimization.
Made Meta Ads the primary acquisition driver, generating 81% of total leads while delivering the lowest CPL across the ecosystem.
Built stronger brand recognition and association with River Plate, one of Argentina’s largest football clubs by membership base.
Increased brand awareness in a highly competitive market; the campaign’s success led to the renewal of the brand’s partnership with River Plate.
Our Results
25M
impressions
6.1M
users reached
5,000+
leads generated
81%
of leads from Meta Ads
See the power
of strategy in action
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