Case Study: RBD Official site receives 100,000,000 page views in a year

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RBD was a Latin-Grammy nominated Mexican pop group that gained popularity from Televisa's teen drama series Rebelde. RBD sold over 15 million albums worldwide in four years since their formation according to EMI. The band was officially formed on November 30, 2004 and announced their separation on March 10, 2009. InPulse Digital managed the online activities for RBD from December 2005 onwards, creating over 10 different properties including official websites, stores and exclusive sites. The social media agency implemented the official site and official forum in three languages and managed up to 90 news items per month and up to 4 concurrent contests/promotions in different parts of the world. In the early stages, over 100,000 fans would register each month, to access the site exclusive features and interact with other fans. InPulse Digital won two awards for work related to RBD.

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