Case Study: EMI Music Latin America

The problem: Need to implement a Digital Marketing / New Media strategy from the ground up in multiple countries and three languages. Solution:

• InPulse’s Web FactoryTM Services and methodology established a set of standards and procedures for the creation of Country Portals, Label Portals and Artist sites. The time to create an Artist site was reduced by over 50%.
• The standarization of the engines running the different sites and applications allowed for a controlled growth and cost savings by outsourcing all the webmaster and web design work to In-Pulse. Trained Webmasters permanently update the multiple EMI sites through an online request
• All data and solutions are centrally managed, saving in maintenance and hosting costs.
• Introduced new products such as Video Streaming, Campaign management, Forums, etc.
• Solutions are integrated with multiple EMI Music global providers.