Women’s World Cup Final Delivers Ratings Records

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The 2019 Women's World Cup final not only confirmed the hegemony of the US national team, which reached its second consecutive world championship, but also broke audience records on TV in the United States, even surpassing the 2018 Men's World Cup final.

The 2-0 victory over the Netherlands was historic in terms of the number of TV viewers in the United States, where Fox network registered a 10 rating (14.3 million viewers), 22% more than the 2018 Men's World Cup in Russia.

The effervescence created by the Women's World Cup was such that it surprised even FOX itself, which went from $ 40,000 to $ 140,000 for the cost of 30-second ads.

The high audience figures were not limited to the United States alone, as broadcasts in Brazil, Germany, England, China, and Italy also reached record numbers.

The rise of women's football is not limited only to the field. The US women's team shirt is the best selling item of 2019 , surpassing even Brazil or FC Barcelona. The earnings obtained by Nike in the women's apparel segment has reached $ 7.4 billion this year.

From the blog