Social media strategy, content production and 5 years of consistent brand growth.
The Challenge
Promote weekly artist releases while balancing a roster of over 70 A-list artists and priorities.
Strategy
Innovate on organic content formats with a focus on IG where the growth opportunity was.
Results
6+ years of consistent results.
2x more IG followers than #2 competitor.
7x more IG engagement than #2 competitor.
Leading share of voice on IG, FB, TW.
