Sony Music Latin


Social media strategy, content production and 5 years of consistent brand growth.

The Challenge

Promote weekly artist releases while balancing a roster of over 70 A-list artists and priorities.

Strategy

Innovate on organic content formats with a focus on IG where the growth opportunity was.

Results

6+ years of consistent results. 2x more IG followers than #2 competitor. 7x more IG engagement than #2 competitor. Leading share of voice on IG, FB, TW.