Sony Music Latin

| Clients


The Challenge

Promote weekly artist releases while balancing a roster of over 70 A-list artists and priorities.

Strategy

Innovate on organic content formats with a focus on IG where the growth opportunity was.

Results

6+ years of consistent results.
2x more IG followers than #2 competitor.
7x more IG engagement than #2 competitor.
Leading share of voice on IG, FB, TW.

 

 

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