Sony Music Latin
Social media strategy, content production and 5 years of consistent brand growth.
The Challenge
Promote weekly artist releases while balancing a roster of over 70 A-list artists and priorities.
Strategy
Innovate on organic content formats with a focus on IG where the growth opportunity was.
Our Results
6+
years of consistent results
2x
more IG followers than #2 competitor
7x
more IG engagement than #2 competitor
Leading
share of voice on IG, FB, TW
See the power
of strategy in action
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