The Challenge
Promote weekly artist releases while balancing a roster of over 70 A-list artists and priorities.Strategy
Innovate on organic content formats with a focus on IG where the growth opportunity was.Results
6+ years of consistent results. 2x more IG followers than #2 competitor. 7x more IG engagement than #2 competitor. Leading share of voice on IG, FB, TW.Ver esta publicación en Instagram