How to make the beauty industry rock 'n' roll
Challenge
Revlon's American Crew wanted to connect style and music with a younger audience. Together with Berklee School of Music, we built an Elvis-inspired campaign around the event “Music makes an artist, style makes an icon”.
Strategic Solution
Developed a social creative campaign inspired by Elvis, uniting style, music and talent.
Provided production services and event coverage for the Berklee event.
Extended reach with paid social and grooming-tip content for American Crew.
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