Artificial intelligence (AI) and computer-generated imagery (CGI) have revolutionized the advertising industry, offering unprecedented creative possibilities. However, these innovations have also exposed significant legal grey areas, particularly when it comes to using cultural heritage sites and the likenesses of public figures. The controversy surrounding HBO’s “House of the Dragon” in Mexico is just one example... View Article
In today’s highly competitive landscape, businesses need innovative strategies not just to attract and engage new users, but to expand their customer base. From this perspective, growth marketing has been established as a strategy for attaining long term success. The essence is based on leveraging data driven insights, experimentation and continuous optimization. In this article... View Article