InPulse + @Juanes = 30,000 clicks
Music
As a comprehensive digital agency, we designed a multi-level strategy including several online actions such as grassroots campaigns, email and SMS blasts, splash pages, online stores, and Facebook Tabs.
The campaign, which was mainly US-aimed, got the Colombian star some great results in this new market, so difficult for any Latin artist to tackle. One of the campaigns InPulse Digital implemented for the release of “P.A.R.C.E.”, offered fans a collectors edition Pack which included extra goodies with the CD.
The Facebook tab alone, implemented to promote it and help grow fan loyalty, got 125,000+ likes and almost 30,000 clicks to the online store.
InPulse Digital joined the intense online work of an artist for whom the Internet and social networks have become part of his trademark, as you can see in Billboard Magazine’s last cover story entitled “@Juanes: Colombian rock star & international Twitter super-brand” (http://www.santafestereo.com/2011/01/15/engalana-juanes-la-portada-de-billboard/)
