Translating & adapting global campaigns to local trends, genres, and artists for: US Hispanics, Mexico, Colombia & Argentina.
The Challenge
Translate brand personality and voice into localized assets and formats for Latam & USH. Give social media a new dynamic and native look and feel with limited resources. Grow the fan base and engage with local communities in Latam and USH.
Strategy
Create and explore new ways to present the content.
More animation, editing and formats a more dynamic visual. Re-design graphics to better fit the new branding.
Results
Achieved ‘best performing’ content in just 3 months as artists engaged and pushed many creatives through their own social media channels.
Adapted original SOW adding multiple formats and concepts.
