Reinventing a brand for kids.

American Girl

We are especially proud of Z, an original character we co-created with Mattel, who was the answer to the online AG-stop-motion phenomenon happening amongst fans and influencers. And don’t let us get started about her dog Popcorn. The campaign was featured on YouTube kids and developed into a new doll and feature film on Amazon Studios. The #AGZCrew hashtag became part of the Instagram fan culture