American Girl – Mattel


Reinventing a brand for kids.

Reinventing a brand for kids.

We are especially proud of Z, an original character we co-created with Mattel, who was the answer to the online AG-stop-motion phenomenon happening amongst fans and influencers. And don’t let us get started about her dog Popcorn. The campaign was featured on YouTube kids and developed into a new doll and feature film on Amazon Studios. The #AGZCrew hashtag became part of the Instagram fan culture 

Our services

Original character IP development, YouTube short-form stop-motion series; influencer campaign, paid media (YouTube true-view & IG ads), social assets.

The campaign was featured by YouTube kids and generated over 3M video views. New #AGZCrew hashtag became part of in the Instagram fan culture.