Sie7e Asks The World: “So What?”

Sometimes an image is stronger than a thousand words. That’s why, to show the world that what others think doesn’t matter, InPulse Digital created a Facebook App to support the release of Sie7e’s new single, “So What?”. The application allows you to upload a picture of yourself and apply different filters and customizable text with the look & feel of the single’s cover. The picture can then be used as a Facebook profile pic, shared on Twitter or Facebook, or downloaded. We also created a countdown to 7.7 at 7, the day and hour for the single release. Generating an experience for the users is the key element of this application, which also features the Lyric Video for the single, so you can sing along with Sie7e.