New clients: Getting the audience, no matter the age or what they’re into

This post purpose is not to toot our own horn saying how awesome our clients are – that’s only our secondary goal - , but to share the excitement that builds up within the team with every new challenge a new client brings. Some of the most recent and challenging projects this year require reaching a new audience or even targeting two completely different audiences simultaneously. Exim Licensing – The licensing heavyweight recently came to InPulse Digital with the task of connecting consumers with some of their most valuable children’s properties in the Brazilean and Latin American markets. When working with characters such as Barney, Strawberry Shortcake, and Fireman Sam, the challenge consists not only in generating fun content with educational value, as well as generating brand awareness with children, but to give parents the peace of mind of knowing their kids are safe, and learning to do the right thing while they are entertained. We want to let them know that they have a partner in these characters, someone they can trust with their kids while they are taking care of the things adults have to do to ensure the wellbeing of their family. Canal Sony / AXN – Two of the most important entertainment networks in Latin America came to InPulse Digital for a comprehensive social media strategy that includes all their hit shows like Grey's Anatomy, The Voice and Marvel's Agents of SHIELD. InPulse Digital is not only in charge of all the promotional efforts for these networks in Latin America, but for the Brazilian market as well. These communities are very vocal and passionate about their favorite shows, but the reward of generating a real bond with them, and feeling we are making them grow every day, is priceless and our team has been very passionate about helping the brand evolve its social media reach. Univisión Deportes – With over 54 million viewers in the US tuning in to the World Cup, Univision’s sports subsidiary is beating the traditional networks in the US with quality coverage on, and off the TV screen. After having enjoyed a successful business relationship with Univision for years, we had the thrilling responsibility of supporting their social media efforts during the most important sporting event in the world. We’re managing Univision’s Largest community, and the most passionate about soccer/football too! Diversity gives us the chance to prove ourselves and our clients that we definitely get the audience.