Leading Latino social media agency InPulse Digital opens in Miami

Social Media Agency Miami, InPulse Digital currently manages 40 million social media fans for Latin America’s most important celebrities, athletes and brands.

With the goal of establishing a presence in the capital of the Latin American entertainment business, InPulse Digital has moved its U.S. offices to Miami to better serve its growing roster of clients. InPulse Digital is one of Latin America’s most innovative digital marketing agencies. Specializing in the management of social media accounts for an array of popular Latino names. These include Argentine actress Luisana Lopilato, Mexican singer Marco Antonio Solis, and international soccer star Rafa Marquez. In addition, InPulse Digital directs cutting-edge digital campaigns for global content creators like E! Online, Univision, Sony Music, Universal Music Group, and Viacom, as well as for beloved children’s brands like Mattel’s “Barney” (Hit Entertainment) and American Greetings’ “Strawberry Shortcake”. The company’s proven success in reaching both the Latin and U.S. Hispanic markets for internationally-recognized clients has it well-positioned for growth from its new South Florida office, which will oversee strategy, sales and business development. “At InPulse Digital, we are thinking today about the social media strategies of tomorrow. Our methods work. We are thrilled to be up and running in Miami, the city that has become the undisputed capital of the Latin entertainment world, and we look forward to expanding our client base in the U.S. too,” said Diego Prusky, founder and CEO of InPulse Digital.

Agency background:

InPulse Digital was started in the U.S. in 2004 and originally focused its efforts on developing technology to serve the music industry, but soon expanded its capabilities to include content marketing, app development, and social media strategies across the entire entertainment field. InPulse Digital quickly became the preferred agency for top entertainment brands wanting to reach the increasingly influential Latino and U.S. Hispanic community via the digital realm. Today, InPulse is a big player in the social media sphere, managing Facebook, Twitter and Instagram accounts that reach more than 40 million fans worldwide. The agency’s keen combination of research and analytics, and deep understanding of digital trends in local markets allows it to continually exceed its clients’ goals. In addition to its new Miami office, InPulse Digital operates offices in Uruguay, Argentina, Mexico and Brazil.

Social Media Success Cases:

In the case of Luisana Lopilato, InPulse Digital works directly with the Argentine actress and model to reach her 4 million Twitter followers and 3 million Facebook fans via Spanish and English-language content messaging. Since marrying Grammy-winning Canadian crooner Michael Bublé in 2011, Lopilato’s fame has increased, and she is now considered a bonafide cross-cultural social media star. For Mexican national soccer team captain and World Cup veteran Rafa Marquez, InPulse Digital has helped increase his profile exponentially throughout Latin America, Europe and the U.S.; his multilingual posts now reach more than 4 million Facebook fans.

Methods:

InPulse Digital utilizes advanced digital metric tools to analyze how, why and when messages garner the most attention, discussion and feedback online. This method allows the company to constantly stay ahead of the curve on social media trends. “InPulse’s greatest strength is our expertise in analyzing how consumers are evolving in their use of social media — and then quickly adapting our strategies to that end. In keeping in sync with our growing U.S. Hispanic audience in the entertainment and sports worlds, Miami is the perfect place to expand our U.S. presence,” said Elisabeth Bohlmann, InPulse Digital EVP of Client Services.

Digital Future:

Each year the exponential growth of digital media consumption has required companies to change their traditional plans when it comes to their digital marketing budgets, and all are now earmarking more funds for their online efforts. “We estimate that by the end of 2014, digital advertising spending will exceed $137 billion dollars – 14.3% more than in 2013. Clearly, there is enormous potential in the digital realm, and we are excited to continue to be at the vanguard, helping our clients across the Americas and beyond achieve their objectives,” said Prusky.

InPulse Digital By the numbers:

10 years’ experience 800 projects completed 30 million Facebook fans for various clients 10 million Twitter followers for various clients 400 Facebook apps developed Offices in 5 countries Clients in 20 countries worldwide Team of 40 digital marketing experts