InPulse Digital campaign for the first Latin movie for rent on Facebook translates into 1,500 online rentals in one day

Colombian studio Talleres Uchawi chose InPulse Digital to promote the pre-release and the follow-up online marketing efforts for the Facebook premiere of their romantic comedy “Lecciones Para un Beso”. This was the first Latin movie ever made available for rent via Facebook. Actions aimed to getting fans to “attend” the virtual premiere for the movie and take part in a sweepstakes for free online rentals, as well as a specific campaign for Valentine’s Day featuring a custom App, generated measurable results for the digital agency’s client: · 71% growth of Facebook fanbase during the promotion period (115,000 new fans) · 1,500 online rentals on the day of the online premiere