Facebook Videos reach more fans

| Clients

Facebook is constantly changing, reinventing itself. If we look back in time not so long ago photos were the perfect way to reach people. This was a big deal, especially for brands.  But right now Socialbakers released some interesting data revealing that photos are not the most effective type of post (but still the most common). Bet on videos: but not just any video, a good video. Videos are more promoted than photos (27% of videos get promoted against 17% of photos). It doesn’t mean that photo post are dead. A great photo post that engages users will still be promoted in the news feed. Conclussion, brands promoting those 27% of all videos are seeing results. We know this is not going to last forever but at least for now Facebook videos are the best way to get a good audience.

From the blog