2013: Online entertainment

| Clients

In a recent study about the evolution and expansion of entertainment, Edelman Entertainment asked about people about the new ways of entertainment consumption. Through an online survey conducted among people between 18 and 54, it was determined that 88% of those surveyed watch two episodes of their favorite TV series in a row, without getting up from the couch. 65% interact in real-time with what they are watching, and 63% do so with celebrities they are attracted to through social networks. It was also proven that India, Brazil, and China are the markets that are booming in the entertainment field.

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